Drawing inspiration from lunar missions, adidas launch the Juventus 24/25 home shirt. It features a subtle all-over crater graphic reflecting the unmistakable landscape of the moon’s surface playing out through the traditional black and white vertical stripes.

When looking for inspiration for a new kit, designers and brands will often dip into a club’s past, drawing on historical achievements or some such. But for the new Juventus home shirt for the 24/25 season, adidas have ripped up the rule book by picking something pretty unrelated to the Serie A side: space missions to the moon. The link is that the shirt celebrates lunar missions – the ultimate symbol of pioneering spirit – symbolising Juventus’ dedication to pushing the boundaries of possibility. Highlighting the club’s continual pursuit of progression, the design serves as a guiding beacon to inspire players and fans alike, to continue exploring new horizons. So there you go.